Discover what small business owners need to earn in 2026 to support their family.

Do you know how many hours you need to work to be profitable?
Spend all the time that you want with your family, with enough hours for your business to thrive, using one simple calculation.

2. Answer simple questions

3. Get your income target

“Edward's expertise in manufacturing helped me to understand the process for scaling my own business. His guidance on managing product margins and pricing really supported our growth” , Dylan Bernard, Maple Moon Carob
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Grounded experience you can trust

Your numbers should support your life

You didn’t start this business to work harder and have less time with the people you love. You started it to build something reliable, for your family and future.

When you have clarity over your numbers:

  • You can make decisions with confidence

  • You know that you’re in control

  • You build something that gives you more than it takes from you


    This call is the first step.


Markus Goetz, Gut Health Guru

“Our business was making some money, however there was never any money left. Edward introduced us to this concept we could implement it for our business, supported us in setting Xero, and explained how we could easily stay on top of our finances. His vast experience in setting up and managing financial systems along with running his own businesses, enabled us to have a finance system that worked”.

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What you’ll get from this call

✔ A single ‘Grounded Number’ your business needs to earn

✔ How many hours you need to work to make it sustainable

✔ A simple road map to reach that number in your current business


Theme Rains, Synthesis Organics

“Grounded Bookkeeping have helped bring structure and consistency to our finances. Payroll is always on time, supplier payments handled with care, and EOFY preparation became much smoother. Their support has also helped us refine internal systems and ease pressure on our team. It has been a steady, collaborative partnership that has given us the space to focus on growing the business.”

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How it works

Cost of living
We establish what it costs to support your family and the life you want to live.

Business costs
We estimate your business costs, planning for thriving healthy profit

Grounded Number
We put that all together to calculate a target for your business income target.

Working hours
We determine how many hours you’d like to work, giving you quality time with your family

Teddi Von Sivers, Trash Byron Bay

“Working with Edward was fantastic, he simplified things and made it super clear how to move ahead , something that had been quite overwhelming for me became more enjoyable! I highly recommend Edward’s services, he’s highly professional and great to work with!”

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Real world experience that business owners can trust

Edward has spent over 20 years working alongside small business owners, starting in London and later co-founding a national organic chocolate business in Australia. He helped grow that business from the ground up into 700+ stores, navigating cashflow pressure, growth decisions, and real financial risk along the way.

Now based in Sydney and raising a young family, Edward understands that business owners actually need clear numbers, realistic income targets, and systems that make a business that supports their lives.

Sam Higgins, Awaken HQ

“As a business owner, I always appreciate Edward's grasp on numbers and seeing the patterns in my business. He is patient and asks great questions to get to the heart of the issues, readily able to develop a solution that suited my needs. I strongly recommend him for entrepreneurs needing expertise and practicality”

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Book your free call now

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